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In 2001, our founder, Assoc. Prof. Pete Smith recalls spending 3 hours online trying to obtain reasonable images of a glass of milk, an egg and a peanut, for a talk on food allergy. What he obtained were several images that were not copyright released, they required reformatting for use in his presentation and they did not sit together well visually. With his background in medical education and multimedia, he realised that he was not the only person facing this problem and there was a market in creating disease and speciality themed resource kits.
medicalmediakits.com was founded in 2002 with 7 main fundamentals:
- Medicine is a visually dependant education discipline
- In most education projects, obtaining the media involves most of the time and expense
- Good media enhances learning
- Most media available online is not copyright released and details of consent of identifying patient images are often not available
- Doctors should not spend hours creating bad drawings or sourcing images
- Those involved in medical education are often time poor. Media should be ‘drag and drop’, being ready to use as much as possible
- Our goal is create the best media for ease of use in medical education / marketing - they need to be clear, of use, accurate and of educational value.
In creating our kits we have developed a high level expert network in the area of image resources that include histology, anatomy, pathology, electron microscopy, clinical photography and videography, microbiology and radiology. We have also created large asset base in 3D models.
medicalmediakits.com has produced 12 media kits, several educational and training DVDs, and has evolved to create studio services in illustration and animations. These services are used internationally and are very cost competitive with their skill base in medical education and molecular immunology, expert resource network, 3D model library and expertise in project management.
The Future
Over the years we have amassed a large number of medical illustrations (in both 2D & 3D), animations, powerpoint slides & templates, clinical images, histology, radiology and more. In 2009 we created our on-line media store - MedicalPix.
Our medical image store now contains over 5000 individual medical media items. This number is growing daily as we partner with medical professionals worldwide, to create for our clients a medical media resource which is unparalelled both in terms of scope & quality.
Sign up for a free subscription at MedicalPix today!
Professor Smith is a physician, with a PhD in molecular immunology and has studied and taught higher and professional education within medicine. He has a 15 year history of multi-media in medicine, winning national and international awards and grants for several software titles.